It has taken Instagram five whole years, but it has finally delivered the most basic feature to its users: Zoom.
As of Wednesday, iOS users can zoom in on Instagram photos with a pinch of the fingers — a standard maneuver since Steve Jobs introduced the original iPhone way back in 2007.
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It isn't clear why the app didn't allow users to zoom so easily before, instead forcing iPhone users to change their phone's setting to allow zoom before forcing a super awkward three-finger double-tap to get a closer look. It was like athletics for your fingers.
"Over the past six months, you've seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories,"the company wrote in a statement on Instagram."And as things change, we're still focused on improving the core parts of Instagram."
It's been a long wait for this core improvement, and it will be a few more weeks until Android users can zoom all over town.
Starting today, you can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy's smile or into every detail of your friend's new shirt. Over the past six months, you've seen many exciting changes come to Instagram, from a new icon to longer videos and even a new way to share everyday moments with Instagram Stories. And as things change, we're still focused on improving the core parts of Instagram. Zoom is available today for Instagram on iOS. Zoom will be available on Android in the coming weeks.
The new functionality will be available for zooming in on photos and videos in your feed, other people's profiles and in the Explore section.
The only problem? Readjusting our technique so we don't accidentally like our ex's photo when we are just trying to see their face a little clearer.
The news follows a bunch of interesting changes to Instagram, including an outrageous logo change that caused a mass freak out and a highly-controversial roll out of Stories, which borrowed straight from the Snapchat feature of the same name.
Get pinching, people.